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‘100 Million Bucks For Four Years’: Rumble CEO Sends Massive Offer to Joe Rogan

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OPINION: This article may contain commentary which reflects the author's opinion.


Rumble, a conservative video platform that’s a direct competitor to YouTube, is offering popular podcast host Joe Rogan a “legit offer” to come over to the platform.

In a statement released on Monday, Rumble CEO Chris Pavlovski offered Rogan $100 million for a four-year deal.

“Dear Joe. We stand with you, your guests, and your legion of fans in desire for real conversation. So we’d like to offer you 100 million reasons to make the world a better place,” Pavlovski wrote in the letter.

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“How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years?” Pavlovski continued. “This is our chance to save the world. And yes, this is totally legit.”

Spotify CEO Daniel Ek announced that the company will not be “silencing” Rogan after a video compilation surfaced over the weekend of him repeatedly using the “n-word.”

In a statement released late on Sunday, Ek said the company would stand by Rogan after he apologized.

“While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more. And I want to make one point very clear – I do not believe that silencing Joe is the answer,” Ek said. “We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope. Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress.”

In a lengthy note to staff, Ek said it was Rogan’s decision to remove dozens of older episodes of “The Joe Rogan Experience” from Spotify.

Ek’s statement continued:

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Another criticism that I continue to hear from many of you is that it’s not just about The Joe Rogan Experience on Spotify; it comes down to our direct relationship with him. In last week’s Town Hall, I outlined to you that we are not the publisher of JRE. But perception due to our exclusive license implies otherwise. So I’ve been wrestling with how this perception squares with our values.

If we believe in having an open platform as a core value of the company, then we must also believe in elevating all types of creators, including those from underrepresented communities and a diversity of backgrounds. We’ve been doing a great deal of work in this area already but I think we can do even more. So I am committing to an incremental investment of $100 million for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups. This will dramatically increase our efforts in these areas. While some might want us to pursue a different path, I believe that more speech on more issues can be highly effective in improving the status quo and enhancing the conversation altogether.

I deeply regret that you are carrying so much of this burden. I also want to be transparent in setting the expectation that in order to achieve our goal of becoming the global audio platform, these kinds of disputes will be inevitable. For me, I come back to centering on our mission of unlocking the potential of human creativity and enabling more than a billion people to enjoy the work of what we think will be more than 50 million creators. That mission makes these clashes worth the effort.

I’ve told you several times over the last week, but I think it’s critical we listen carefully to one another and consider how we can and should do better. I’ve spent this time having lots of conversations with people inside and outside of Spotify – some have been supportive while others have been incredibly hard, but all of them have made me think.

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One of the things I am thinking about is what additional steps we can take to further balance creator expression with user safety. I’ve asked our teams to expand the number of outside experts we consult with on these efforts and look forward to sharing more details.

Your passion for this company and our mission has made a difference in the lives of so many listeners and creators around the world. I hope you won’t lose sight of that. It’s that ability to focus and improve Spotify even on some of our toughest days that has helped us build the platform we have. We have a clear opportunity to learn and grow together from this challenge and I am ready to meet it head-on.

I know it is difficult to have these conversations play out so publicly, and I continue to encourage you to reach out to your leaders, your HR partners, or me directly if you need support or resources for yourself or your team.

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Rogan apologized over the weekend after a video was posted online showing him using racial slurs.

Rogan issued a lengthy apology video, arguing that even though he was taken out of context and was quoting other people, he still regretted using the n-word.

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