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Fox News has scored another victory as the network continues to dominate in the cable news ratings. Longtime anchor Bret Baier got good news after he came in second place Wednesday in total viewers and the key 25-54 age demographic.
“Baier scored 1.87 million total viewers, just behind top-rated The Five, which brought in 2.6 million total viewers on Wednesday. In the demo, Baier brought in 223,000 viewers, while The Five topped the charts with 256,000 demo viewers. As for network ratings, it is not close with Fox News dominating CNN and MSNBC,” Mediaite reported.
Fox News had 1.27 million total viewers as opposed to CNN with 485,000 and MSNBC with 848,000. And in the 25 – 54 demographic Fox News scored 163,000, far ahead of CNN with 94,000 and MSNBC with 83,000.
In October, Fox News continued its cable news dominance.
“Fox News’ lowest-rated show in the advertiser-coveted 25-54 age demographic nearly doubled MSNBC’s highest-rated show in the demo on Tuesday,” Mediaite reported. “Fox News not only swept the demo across all time slots, its lowest-rated show still outperformed CNN and MSNBC’s highest-rated program by a wide margin. Fox’s America Reports at 2 p.m. was its lowest performer in the demo, bringing in 221,000 viewers.”
“CNN’s top-rated show in the demo, meanwhile, was Erin Burnett’s OutFront — bringing in 147,000 demo viewers. MSNBC’s top-rated show was its 9 p.m. MSNBC Prime, which brought in 116,000 demo viewers, a little more than half of America Reports’ 221,000,” the report added.
As for the three cable news networks overall, below are the total day averages in total viewers and the 25-54 demo:
Fox News: 1.85 million
Fox News: 297,000
Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.
Fox News: 2.68 million
MSNBC: 1.08 million
Fox News: 431,000
Late last month, Hannity, who has been with Fox News since its launch in 1996, smashed another record after becoming a host for nearly 25 years and six months.
Fox News issued a statement celebrating the milestone, saying, “FOX News Channel’s (FNC) Sean Hannity has notched yet another industry milestone, becoming the longest-running primetime cable news host in television history. Today marks 25 consecutive years, six months, and 15 days at the helm of a primetime cable news program, breaking the previous longstanding record* held by the late talk show host Larry King. As cable news’ most enduring personality, Hannity has been a staple of FNC’s primetime lineup since the launch of the network in 1996, where his candid style and passionate commentary have made him one of the most prominent and influential voices in the country.”
The statement added:
FOX News Channel (FNC) is a 24-hour all-encompassing news service and has been the number one network in basic cable for the last six years and the most-watched television news channel for more than 20 consecutive years, currently attracting more than 50% of the cable news viewing audience according to Nielsen Media Research.
Notably, Nielsen/MRI Fusion has consistently shown FNC to be the network of choice for more Democrat and Independent viewers, with the most politically diverse audience in cable news. Additionally, a 2021 Brand Keys Customer Loyalty Engagement Index report stated FOX News leads the news industry in both brand loyalty, engagement, and expectations while a 2022 Brand Keys poll showed FNC dominating morning and evening news in customer loyalty engagement. Owned by Fox Corporation, FNC is available in nearly 80 million homes and dominates the cable news landscape, routinely notching the top 15 programs in the genre.
“Sean’s authenticity and insightful commentary have created one of the most enduring connections with our audience and it’s been an honor to watch him over the years. A FOX News original, he has helped innovate the industry, and we are incredibly proud of his extraordinary success,” Fox News Media CEO Suzanne Scott said of Hannity’s longevity and success.
Hannity said, “I am extremely grateful to FOX News Media and to our loyal, dedicated viewers whom I am proud to serve every night.”