OPINION: This article may contain commentary which reflects the author's opinion.
Billionaire entrepreneur Mark Cuban is facing scrutiny after deleting a series of social media posts in which he had previously expressed support for Vice President Kamala Harris.
The removal of pro-Harris content, first reported by several conservative commentators, follows Harris’s loss to Donald Trump in the 2024 presidential election.
The controversy was sparked when the popular conservative social media account Libs of TikTok drew attention to Cuban’s actions: “Mark Cuban is apparently deleting a bunch of his pro-Kamala posts. What’s going on @mcuban??”
Cuban responded by defending his actions. “I’ve always gone back and deleted tweets. For years. Same with 2020 election. 2016 election. Same with other stuff. You can use the wayback machine if you really want to see them.”
I’ve always gone back and deleted tweets. For years. Same with 2020 election. 2016 election. Same with other stuff. You can use the wayback machine if you really want to see them
— Mark Cuban (@mcuban) November 10, 2024
However, his defense hasn’t quieted critics, who argue that Cuban’s pattern of post-election cleanups does not justify the timing or perception of this move.
Financial analyst Chris Perruna responded on X, writing, “Mark Cuban is deleting tweets. He has to be the biggest loser of this election.”
Tiffany Fong, another commentator, pointed out, “Mark Cuban has officially deleted all of his X posts about Kamala Harris.”
“Cool. We didn’t and we won’t forget the vitriol,” wrote another X user.
Ex-Google and Amazon staffer Sean McBride added: “He should have just deleted his account.”
Cuban and Trump, two prominent billionaires, have been embroiled in a public feud for over two decades, marked by personal insults and political disagreements.
Their conflict escalated leading up to the 2024 presidential campaign. Cuban, a vocal supporter of Harris, criticized Trump for not surrounding himself with “strong, intelligent women,” implying that such individuals intimidate him. In retaliation, Trump called Cuban a “really dumb guy” and a “major loser,” insisting that he does, in fact, work with strong women.
Since then, Trump has named his campaign co-chair, Susie Wiles, to become the first female White House chief of staff, and has nominated South Dakota Gov. Kristi Noem to become his Department of Homeland Security secretary.
Cuban has also criticized Trump’s economic policies, particularly his stance on tariffs and manufacturing strategies. In July, he joined more than 200 venture capitalists and tech leaders in pledging support for Harris. Cuban actively campaigned for Harris, taking part in economic town halls and public discussions to advocate for her economic policies. He has praised Harris for her alleged understanding of entrepreneurial challenges and her dedication to fostering an environment that supports business growth.
But many other business experts and economists panned her most prominent financial policies such as providing certain homebuyers with $25,000 in taxpayer-funded assistance. They noted that the price of most homes would merely rise by that amount as homeowners became aware that they’d be able to get that amount upfront in addition to their asking price.
Economists also blasted her proposal to punish food companies and grocers over alleged “price-gouging” by imposing price controls. Experts said such an approach would drive many of them out of business since profit margins in the industry are already small at around 3 percent.
Cuban told Fox News host Neil Cavuto in September that Trump’s plan to implement widespread tariffs on many imports — which the GOP nominee used during his first administration to offset the massive U.S. trade imbalance — was “insane” and “inflationary.”
“First of all, strategic tariffs aren’t bad. So if a country is trying to dump in the United States and we have a manufacturer there, tariff them. That’s great,” Cuban said. “But across-the-board tariffs [of] 10 or 20% is just inflationary. It’s a tax on the American consumer.”
Trump raised hundreds of billions in revenue using tariffs during his first term. He also managed to renegotiate NAFTA into USMCA, a much more favorable continental trade agreement for the U.S.