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Fox Business Host Maria Bartiromo Leads Pack in Pre-Market News Coverage

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OPINION: This article may contain commentary which reflects the author's opinion.


Another Fox host is dominating her daypart as the network continues to blow out its competitors up and down the schedule.

Maria Bartiromo got the good news this week as her three-hour Fox Business pre-market program “Mornings With Maria” topped CNBC in business day viewership.

“FOX Business Network (FBN) ended the third quarter of 2022 outpacing CNBC in Business Day viewers for the second consecutive quarter, according to Nielsen Media Research. The network, which saw double-digit audience growth year-over-year across the board, also placed seven of the 15 most-watched business programs on television and delivered the highest-rated quarter since 2020 with viewers,” said a press release from Fox News last week.

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The press release added:

Leading into the market open, Maria Bartiromo’s critical three-hour pre-market program Mornings with Maria (weekdays, 6-9 AM/ET) saw a jump in the A25-54 demo (+36%) and was up 24% percent in total viewers. This also marked the second consecutive quarter the program beat its CNBC counterpart Squawk Box. FBN’s core Business Day programs including CAVUTO: Coast to Coast (weekdays, 12-2 PM/ET) anchored by Neil Cavuto, Making Money with Charles Payne (weekdays, 2-3 PM/ET) and The Claman Countdown (3-4 PM/ET) anchored by Liz Claman all scored placements in the top 20 business programs on television. Each program also earned double-digit audience increases across the board. Making Money with Charles Payne beat CNBC’s Power Lunch with total viewers marking the program’s first quarterly win since 2018.

During post-market coverage, FBN’s FOX Business Tonight (weekdays, 5 PM/ET) trounced CNBC for the full quarter for the first time ever with a 9% advantage in total viewers. It also saw an 67% advantage compared to the prior year in the 25-54 demo, while also marking the show’s highest rated quarter since Q4’20 with total viewers. The program drew in 160,000 total viewers and finished the quarter among the 15 most-watched business programs, while The Evening Edit with Elizabeth MacDonald (6-7 PM/ET) garnered 168,000 total viewers (+29% year-over-year) and was up 36% year-over-year in the demo. For the fourth consecutive month, the program outperformed CNBC’s Mad Money with viewers. Year-over-year, Kennedy (Monday-Thursday, 7 PM/ET) notched a 22% increase in viewers and a 75% increase with demo viewers.

“As market uncertainties continued to drive the news cycle, FBN delivered 227,000 total viewers across Business Day (9:30 AM-5 PM/ET), up 37% compared to the third quarter of 2021 and a 21% advantage over CNBC,” the release noted further.

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“Additionally, the network’s Total Day (6 AM-6 AM/ET) viewership saw 133,000 total viewers, up 29% year-over-year (27% year-over-year with A25-54). Meanwhile, during the critical Market Hours (9 AM-4 PM/ET), viewers also grew by 32% (216,000 total viewers), outpacing CNBC for four straight months. All day parts saw increases across the 25-54 demographic as well,” the network said.

Fox News has also been blasting its CNN and MSNBC competitors for more than a year, smashing through another record in August, becoming the third highest-rated network in all of television.

“FOX News Channel (FNC) finished August 2022 as the third most-watched network in all of television during weekday primetime, outpacing ABC and trailing only CBS and NBC. According to Nielsen Media Research, FNC remained cable’s highest-rated network in total day and primetime with total viewers and the top-rated in total day with the 25-54 demo. FNC surpassed CNN and MSNBC combined with total day and primetime viewers and was number one in all of cable with total day and primetime viewers,” Fox News said in a separate press release.

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“FNC also ranked number one in cable news in primetime viewers for the 19th month in a row and notched 96 of the top 100 cable news telecasts for the month. Notably, FNC was the only cable news network to post double-digit gains versus last month and August marked its most-watched month of the summer with every program gaining viewers month-to-month,” the release said.

“In total day, FNC delivered 1.5 million viewers, 211,000 with the 25-54 demo and 128,000 with the 18-49 demo. In primetime, FNC netted 2.3 million viewers, 311,000 in the 25-54 demo, and 189,000 in the 18-49 demo. The network also delivered the top four programs in cable news with viewers and the top 15 of the top 16 cable news programs in the 25-54 demo,” the network added.

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