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UPDATE: Viral Memo From Trudeau Government Banning ‘Let’s Go Brandon’ Is Fake

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OPINION: This article contains commentary which reflects the author's opinion


UPDATE: Shared Services Canada released a statement Monday afternoon that the memo showing that the Trudeau government banned the use of “Let’s Go Brandon” in communications is fake. The Canadian agency Shared Services, a department that is responsible for providing and consolidating IT services across the government, has denied it is real.

The Canadian national government has issued a ban on the use of the phrase “Let’s Go, Brandon,” which also comes with a threat to fire any federal employee who utters the anti-President Biden phrase.

The phrase, which is essentially a jab at the media, was cited by Canadian federal agency Shared Services, which provides and consolidates IT services from across the government. The agency issued a powerful warning that anyone who uses it may face instant dismissal “without recourse or labor union participation.”

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“This is a formal notification that all government correspondence must be professional in nature and approved by department heads,” a letter warned. “When applicable all correspondence must be vetted by the PMO for framing and message prior to public disclosure or internal distribution.”

Dated Oct. 14, the letter also states that “Let’s Go Brandon” has been specifically “banned” by the Canadian Public Service.

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“The uses of colloquialisms or sayings with intended double meaning or offense are strictly prohibited in all means of correspondence and/or communication,” the memo continues. “Specifically, the use of the wording ‘Let’s Go Brandon’ and any variation thereof under any circumstance is banned by the Canadian Public Service.”

“Please contact your department heads for the applicable writing references,” the letter added. “We have been informed that this will be zero tolerance issue within the management structure this position is fully supported by the leadership of PSAC. Violation of this policy will be grounds for immediate dismissal without recourse or labor union participation.”

The phrase was popularized recently by an NBC Sports reporter who was interviewing NASCAR champ Brandon Brown, and who mistook — intentionally or otherwise — the crowd’s chant of “F**k Joe Biden” and remarked that they were instead chanting “Let’s Go, Brandon!”

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“NBC Sports reporter Kelli Stavast was questioning NASCAR driver Brandon Brown about winning the Xfinity series at Alabama’s Talladega Superspeedway on Oct. 9. Crowd members began chanting, ‘F*** Joe Biden,’ a phrase that had been popping up at sporting events across the country in recent weeks,” Just the News noted, adding:

Wily social media users ran with the phrase. Conservative superstars like Ben Shapiro and Tucker Carlson quickly latched on. The Fox News host teasingly framed the chant as a tribute to “a wise and eloquent leader.”

“Let’s Go Brandon” hats, T-shirts, bumper stickers and pandemic masks rolled off the assembly line in mere days.

Rapper Loza Alexander created a “Let’s Go Brandon Theme Song,” which sold more than 500,000 units on Apple Music, hitting number one on the platform’s rap and hip-hop chart. Alexander claims TikTok, which hosted the music video for the song, vowed to ban the track as a “bullying” attempt.

Jamie Cohen, a digital culture expert, described it “one of the fastest memes in terms of engagement.”

“Many memes don’t always have that broad acceptance all at once,” Cohen told Just the News, adding that it met three critical elements involving a successful meme.

“Fire needs three elements — heat, fuel and oxygen,” Cohen, who has a Ph.D. in memes, told the outlet. “In the digital realm the same thing applies — the ability to be remixed, shared and understood. As long as all three are in play it continues to be a meme.”

The “F Joe Biden” chant has also caught on around the country, especially at sports venues where crowds repeatedly shout it at various points during games. Several videos posted to social media show stadiums full of students chanting it during college football games.

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Mike Cernovich, a right-leaning independent journalist who is well-versed in social media said the ‘Brandon’ counter-slogan is a hit for all the right reasons.

“It’s catchy, and it’s clean,” he told Just The News. He added that it lets people not comfortable with foul language take up its partisan message. “It feels transgressive.”

“It’s what you want in art. You wanna singe without being a complete reprobate,” he said.

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