OPINION: This article may contain commentary which reflects the author's opinion.
Far-left host Joy Reid is facing rumors that she may be on her way out as her show has plummeted in ratings.
“The Reid Out,” which airs at 7 PM ET, garnered 1.3 million total viewers on Monday night, Mediaite reported.
For comparison, “Jesse Watters Primetime” on Fox News hit 2.81 million total viewers in the same time slot.
CNN’s Erin Burnett came in third place with roughly 883,000 total cable news viewers.
Reid’s show has been struggling for many months and executives are well aware.
“The premiere of The ReidOut on July 20, 2020, set a network record when 2.6 million viewers tuned in to watch the episode, becoming the most-watched show on its debut on MSNBC for the 7 p.m. ET time slot. That night, Joy Reid beat Martha MacCallum’s The Story on Fox News by a margin of 23% as well as Erin Burnett Outfront on CNN by 99%, effectively winning the slot on all of the cable news. Since then, the show has consistently ranked in the top 20 cable news programs, gaining much higher ratings than Hardball with Chris Matthews,” Cable News reported.
Since then, her ratings have cratered in total views as well as in the coveted 25-54 demo.
Below is a screenshot detailing her continual decline:
Back in April, Reid’s show posted its lowest-rated month ever, shedding 51% of its debut audience from 2020.
Her show finished April with its smallest monthly audience ever since the program began nearly two years ago, Fox News reported.
All of this comes after media reporter Jon Nicosia reported that “there is serious talk all the way up the chain at Comcast about Joy Reid’s future at MSNBC.”
Source @ Comcast: “Joy Reid will lose her 7p show in the next round of reshuffling at MSNBC.” – “She does not have a show come mid Spring” – The “decision has been made, the only thing left is messaging on the move, which will be ratings” – 1/
As was the case with Chris Cuomo at CNN, Reid has allies at Comcast, however, she is now viewed as “unmanageable” by many. Also, similar to Cuomo, it appears those allies have found out she has been “less than truthful about past incidents” 2/ (more to come).
Also, like Cuomo at CNN. Watch for MSNBC/Comcast to defend her right until the announcement.
Reid has made a slew of outrageous comments, but one could argue she’s made a few defamatory comments about Kyle Rittenhouse.
Reid came under heavy fire last year after she was forced to apologize after her personal blog featured a slew of homophobic posts she wrote from 2007 to 2009 about then-Florida Gov. Charlie Crist, whom she repeatedly mocked with anti-gay stereotypes.
As detailed by Mediaite, below are a few of the bigoted and homophobic things that were reportedly written by Reid on her blog:
“defend[ing] former NBA star Tim Hardaway’s aggressively anti-gay comments by writing that while such comments are stupid for a public figure to make: ‘most straight people cringe at the sight of two men kissing’”;
saying she “couldn’t go see [Brokeback Mountain] either, despite my sister’s ringing endorsement, because I didn’t want to watch the two male characters having sex. Does that make me homophobic? Probably”;
arguing that “intrinsic” to being straight is finding gay sex acts “gross”;
“defending Marine General Peter Pace after he condemned ‘homosexual acts’ as ‘immoral’ by suggesting his views are actually normal”;
opposing Harriet Miers’s nomination to the Supreme Court by implying she is a closeted lesbian and comparing her “lesbian haircut” to those worn by the presidents of NOW and GLAAD;
promoting the ugliest and most destructive stereotype of gay men as pedophile predators by suggesting that anti-gay attitudes are based in “concerns that adult gay men tend to be attracted to very young, post-pubescent types, bringing them ‘into the lifestyle’ in a way that many people consider to be immoral” and that “gay rights groups seek to organize very young, impressionable teens who may have an inclination that they are gay.”