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Veteran MSNBC Anchor Leaves ‘Hyper-Partisan’ News Environment To Join Local Station

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OPINION: This article may contain commentary which reflects the author's opinion.


MSNBC anchor Kendis Gibson is leaving the left-leaning network because he no longer wants to be part of a “hyper-partisan” news environment 24/7.

Gibson told Variety that he is jumping to a new role at CBS’ Miami station, WFOR, a local news station in Florida.

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“I wanted to get away from working in the hyper-partisan 24/7 political news space,” Gibson said. “This is a good chance to anchor a newscast that covers the full gamut of the news cycle which I love, including world news, entertainment news, human interest stories, and stories important to local communities — and in an awesome city with a big commitment to local news from the top down.”

“The move shows ViacomCBS bringing in new local staffers under Wendy McMahon, co-president of the company’s news and stations unit, and Gibson says he welcomed the chance to take on a wider range of reporting than he was able to do at MSNBC, where he was anchoring early mornings on weekends,” Variety reported.

“Gibson joined MSNBC as a weekend anchor in 2019, part of a bid by the NBCUniversal-owned cable-news outlet to feature more live programming on weekends, a period that was often filled with repeats of the jail documentary series “Lockup.” In recent weeks, however, MSNBC has started to run repeats of streaming opinion programs led by Zerlina Maxwell and Mehdi Hasan, in its early weekend hours. MSNBC has been working to shore up its ratings on weekends, where it has trailed competitors in the critical audience demographic of people between 25 and 54, the group most coveted by advertisers,” Variety added in its report.

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MSNBC host Joy Reid may no longer have a show on the network this spring following a round of reshuffling.

News Cycle Media’s Jon Nicosia reported on Twitter that a Comcast source said “Joy Reid will lose her 7p show in the next round of reshuffling at MSNBC.”

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“Source @ Comcast: ‘Joy Reid will lose her 7p show in the next round of reshuffling at MSNBC.’ – ‘She does not have a show come mid Spring’ – The “decision has been made, the only thing left is messaging on the move, which will be ratings,” Nicosia tweeted.

“As was the case with Chris Cuomo at CNN, Reid has allies at Comcast, however, she is now viewed as ‘unmanageable’ by many. Also, similar to Cuomo, it appears those allies have found out she has been ‘less than truthful about past incidents’ 2/ (more to come),” he added in a second tweet.

“Also, like Cuomo at CNN. Watch for MSNBC/Comcast to defend her right until the announcement,” he concluded in a third tweet.

For starters, MSNBC’s weekday prime-time viewership plummeted by 25 percent in 2021, with Reid’s ratings steadily sinking all year long.

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According to Nielsen dataThe Reidout started the year with an average of 2,592,000 viewers. By November, that number of viewers had dropped to 1,129,000.

Reid has also come under fire numerous times for her outrageous comments about Donald Trump, his supporters, and Republicans.

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Back in November, Nicosia reported that Reid was in trouble over her comments about Kyle Rittenhouse both before and after his acquittal.

Nicosia tweeted that “there is serious talk all the way up the chain at Comcast about Joy Reid’s future at MSNBC.”

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