OPINION: This article contains commentary which reflects the author's opinion
MSNBC host Kasie Hunt took many by surprise when she suddenly announced that she was quitting the network.
The news caught fans by surprise, with some reacting with “disbelief” at the sudden announcement.
“I’ve got a little bit of bittersweet news from me this morning,” she announced on her MSNBC show. “This is going to be my final broadcast with all of you on ‘Way Too Early.’”
“I’ve really enjoyed spending most of the last year with all of you,” she continued.
“I’ll have more on my next adventure coming up in the next few weeks, but for now I want to say thank you to everyone at NBC News, at MSNBC … and particularly I also want to say thank you to the amazing teams that make this show happen every morning,” she added.
“But most of all, thank you to all of you for getting up ‘Way Too Early’ with us,” she concluded.
Some personal news, as they say — thank you to all of the viewers, reporters, lawmakers and everyone else who’s gotten up extra early to help make @WayTooEarly better. I loved doing this show. More soon! #WayTooEarly pic.twitter.com/k3ULeqRZJI
— Kasie Hunt (@kasie) July 16, 2021
Hunt reportedly quit after being offered between $1 to $1.5 million by CNN to host a new show at their network, and NBC News wouldn’t counter.
Variety reported that Hunt is headed to CNN:
CNN has snatched Kasie Hunt, the Capitol Hill correspondent long viewed as a rising star at NBC News, as part of an aggressive bid to push the WarnerMedia cable-news outlet into the new frontier of streaming video.
Hunt surprised viewers Friday on her early-morning MSNBC program, “Way Too Early,” by revealing that she was doing her last broadcast of the show. “This is going to be my final broadcast with all of you,” she said, vowing to offer details of “my new adventure in the next few weeks.”
What she did not disclose, according to two people familiar with the matter, is that she will join CNN to focus largely on content that is produced for streaming viewers as part of a big bet being made by Jeff Zucker, president of CNN.
Variety added in its report that CNN is trying to develop streaming content platforms for top hosts for NBC’s Peacock streaming channel.
CNN is trying to hire dozens of people to help fuel its move into the streaming arena, and one person familiar with the matter said Hunt was offered an annual salary of between $1 million and $1.5 million that NBC News felt it simply could not match. This person suggested that Hunt could play a pivotal role in CNN’s streaming efforts, appearing online at moments of great national importance, such as during presidential elections.
CNN is experiencing a massive loss in viewership, so it shouldn’t surprise many that they are trying to make moves that many see as key to their survival.