OPINION: This article may contain commentary which reflects the author's opinion.
The phrase “Let’s go, Brandon” has swept across the country over the last several months and now liberals are doing everything in their power to shut it down.
The fitness company Peloton has blocked members from being able to use the hashtag “Let’s go, Brandon” after several users started putting the phrase in their personal profiles.
The company banned the use of the prhase, claiming the phrase violated their guidelines, PJ Media reported.
“Hateful, offensive, or obscene speech is strictly forbidden on the Peloton Service,” the company’s guidelines read. “This includes any leaderboard names, locations, profile pictures, Tags or any other User Content that promotes, relates to, or condones lack of respect, discrimination, or violence of any kind against individuals or groups based on age, ethnicity/culture, race, nationality, immigration status, disability status, physical ability, gender or gender identity/expression, sexual orientation, religion, veteran status, body shape, socio-economic status, or political affiliation.”
Peloton introduced user tags in 2020 to “provide a more robust way for our Members to connect with one another through shared interests or identity,” the company website says. Users are able to select tags or create their own to connect with the users in the Peloton community who use similar tags. The company says that the feature was “inspired by the sub-communities that came together online as a result of Members connecting over shared interests.”
Peloton said that it has “a zero-tolerance policy against divisive, explicit, or other content that violates our policies.”
“We welcome Members from all walks of life to represent themselves through their Tags or by having thoughtful conversations in our groups,” Peloton explained in a statement to the Washington Examiner. “However, we have a zero-tolerance policy against divisive, explicit, or other content that violates our policies. We actively moderate our channels and have removed Tags that span the political spectrum, while still allowing members to express themselves using Tags like #WomenForTrump.”
The “Let’s go Brandon” phrase has spread like wildfire over the past month across sporting and other events as a euphemism for the phrase “F*** Joe Biden.”
The phrase was popularized recently by an NBC Sports reporter who was interviewing NASCAR champ Brandon Brown, and who mistook — intentionally or otherwise — the crowd’s chant of “F**k Joe Biden” and remarked that they were instead chanting “Let’s Go, Brandon!”
NBC reporter attempts desperate damage control as crowd chants “F Joe Biden” pic.twitter.com/1iYZel4zFT
— Jewish Deplorable (@TrumpJew2) October 3, 2021
“NBC Sports reporter Kelli Stavast was questioning NASCAR driver Brandon Brown about winning the Xfinity series at Alabama’s Talladega Superspeedway on Oct. 9. Crowd members began chanting, ‘F*** Joe Biden,’ a phrase that had been popping up at sporting events across the country in recent weeks,” Just the News noted, adding:
Wily social media users ran with the phrase. Conservative superstars like Ben Shapiro and Tucker Carlson quickly latched on. The Fox News host teasingly framed the chant as a tribute to “a wise and eloquent leader.”
“Let’s Go Brandon” hats, T-shirts, bumper stickers and pandemic masks rolled off the assembly line in mere days.
Rapper Loza Alexander created a “Let’s Go Brandon Theme Song,” which sold more than 500,000 units on Apple Music, hitting number one on the platform’s rap and hip-hop chart. Alexander claims TikTok, which hosted the music video for the song, vowed to ban the track as a “bullying” attempt.
Mike Cernovich, a right-leaning independent journalist who is well-versed in social media said the ‘Brandon’ counter-slogan is a hit for all the right reasons.
“It’s catchy, and it’s clean,” he told Just The News. He added that it lets people not comfortable with foul language take up its partisan message. “It feels transgressive.”
“It’s what you want in art. You wanna singe without being a complete reprobate,” he said.
